Video Statistics
1) More video is uploaded to Youtube in 60 days than all TV networks created in 60 years totaling about 12.6 million hours of video every year.
(ReelSEO, Youtube)
2) E-commerce sites that use product videos experience 45% higher conversion rate for customers who watch videos. (ReelSEO, Internet Retailer)
3) 19% of small business already use video & is the fastest-growing web site feature according to a survey of 12,000 growing businesses (Forrester)
4) Cisco predicts by 2013 that 90% of all web traffic will be generated by video.
5) According to Forrester Research, Video SEO is 53 times more likely to drive a 1st page search result than traditional SEO.
6) Kelsey Group study found that 55% of people who view a video visit the company’s website and 24% make a purchase as a result of watching.
7) A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)
8) 16% talked to friends/family about the product and 9% forwarded the video ad to friends/family. (Yellow Pages & Internet Retailer)
9) Web visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results. (Internet Retailer, April 2010)
10) Gigao says video streaming grew 93 percent in the first six months of 2011 and video streaming now accounts for 39 percent of all mobile traffic.
11) According to Media Post The number of retailers using 1,000 or more online video clips at their sites has increased 50%, now comprising 32% of retailers.
12) Cisco Systems reports that online video is currently 40% of consumer Internet traffic and forecasts online video will reach 62% of Internet traffic by the end of 2015. |